The fifth generation network did arrive and in some geography; arriving. The very much anticipated question are in deployment and re-tune routes. Scrambles are all over with allotted picnics in the mix.
As the fury in 5G flares, 6G is making waves in the ensue. Over the top has moved quicker than anticipated even in the face of stiff oppositions and diversification.
Over the Top (OTT) refers to the delivery of video, audio, and other media content over the internet without requiring a traditional cable or broadcast network. With the rise of high-speed internet and connected devices, the OTT market has grown significantly in recent years. The telecom industry has been impacted significantly by the growth of OTT services.
OTT services have transformed the way people consume media and entertainment. Services like Netflix, Amazon Prime Video, and Hulu have displaced traditional television viewing, with many people choosing to stream their favorite shows and movies on their smartphones, smart TVs, laptops, and tablets. As a result, traditional cable and satellite providers have lost a significant share of their viewership.
The rise of OTT services has also impacted the telecom industry by increasing the demand for high-speed internet connectivity. OTT services require strong internet connectivity, and telecom companies have been forced to upgrade their infrastructure to keep up with the growing demand for high bandwidth services. The introduction of 5G networks is expected to further increase the demand for high-speed connectivity due to the increase in the number of connected devices.
The telecom industry has responded to the growth of OTT services by creating their own OTT services, such as AT&T’s DirecTV Now and Verizon’s Go90. These services have been designed to offer customers a better streaming experience than third-party services.
The growth of the OTT market has disrupted the traditional media industry, and the telecom industry has had to adapt to meet the high-bandwidth demands created by the rise of OTT services. This trend is expected to continue, and both industries will need to find innovative ways to remain competitive in the evolving media landscape.